CASPER 3.0 MATTRESS LAUNCH
DIGITAL RENDER
HERO SPOT
FEATURE DRIVEN
UNBOXING SPOT
HERO SPOT
FEATURE DRIVEN
UNBOXING SPOT
Type: Commercial / Social Spot
Client: Casper
Synopsis: The Casper 3.0 campaign celebrates their brand redesign and new mattress offerings. They wanted a sleek, product-focused spot highlighting the technical features of the new mattress line through dynamic motion graphics and 3D assets.
Project Background:
Casper’s creative team had multiple animated concepts they wanted to try in 2024. I worked with their creative director to build a visual project plan based on their requirements. I took those plans and built four animation concepts for the campaign.
Production Notes:
One of the concepts was to parody an iPhone reveal, which required a 3D version of the mattress, which we did not have. I hired a 3D compositor to take product photography shots and projection map them seamlessly into a 3D model of the mattress. He animated the concepts and I imported them into After Effects for final lighting adjustments.
Roles: editor producer colorist
Client: Casper
Synopsis: The Casper 3.0 campaign celebrates their brand redesign and new mattress offerings. They wanted a sleek, product-focused spot highlighting the technical features of the new mattress line through dynamic motion graphics and 3D assets.
Project Background:
Casper’s creative team had multiple animated concepts they wanted to try in 2024. I worked with their creative director to build a visual project plan based on their requirements. I took those plans and built four animation concepts for the campaign.
Production Notes:
One of the concepts was to parody an iPhone reveal, which required a 3D version of the mattress, which we did not have. I hired a 3D compositor to take product photography shots and projection map them seamlessly into a 3D model of the mattress. He animated the concepts and I imported them into After Effects for final lighting adjustments.
Roles: editor producer colorist