projects: creative free the people commercial reels
roles: dp director editor writer producer colorist
CASPER 3.0 MATTRESS LAUNCH - YOUTUBE SPOTS
What was your role on the project?
Casper’s creative team had multiple concepts they wanted to try in 2024. I hopped on a few calls with the creative director to talk through the idea outloud and then I’d put together a plan on how to visually achieve what they were looking for. From there, I’d produce, edit, and animate the concepts we talked about.
How many concepts did you build?
I put together 4 concepts for this campaign. The unboxing footage was provided to me, but I was responsible for colorgrading and editing the footage into 6, 15, 30, and 60s spots.
Fun story, one of the concepts was to parody an iPhone reveal, however they never built the assets for that concept. I hired a 3D compositor to take product photography shots and projection map them seamlessly into a modeling software. It all ended up working very nicely despite not having the proper assets for the concept.
Casper’s creative team had multiple concepts they wanted to try in 2024. I hopped on a few calls with the creative director to talk through the idea outloud and then I’d put together a plan on how to visually achieve what they were looking for. From there, I’d produce, edit, and animate the concepts we talked about.
How many concepts did you build?
I put together 4 concepts for this campaign. The unboxing footage was provided to me, but I was responsible for colorgrading and editing the footage into 6, 15, 30, and 60s spots.
Fun story, one of the concepts was to parody an iPhone reveal, however they never built the assets for that concept. I hired a 3D compositor to take product photography shots and projection map them seamlessly into a modeling software. It all ended up working very nicely despite not having the proper assets for the concept.
CASPER 3.0 Unboxing
(commerical)
2022
(commerical)
2022
The Casper 3.0 campaign celebrates their brand redesign and new mattress offerings.